Seminar Weekend Cancelled!!!

Read this important message - especially if you're already booked on the weekend seminar in January.
If you are already paid up you can expect to receive a full refund by the end of today. I have decided to UN-register every single person from the forthcoming Marketing Emersion and Business Transformation seminar that is scheduled for January 2009. WHY?

I woke up this morning (at 6am) in a cold sweat to the sound of hail stones pounding off the bedroom window. It came to me that perhaps some people don't actually realise what these courses are - in particular I sincerely worry about whether anyone is actually prepared for what I plan to deliver in the Business Transformation seminar on Sunday 18th January.

I now realise that I was being extremely stupid to think that just anyone should be permitted on the course and I mean this with a straight face seriousness that you might not be used to. So I am refunding everyone's money and wiping a clean slate.

Tomorrow at 12 midday I am going to re-launch the seminar. Yes, but with a difference. Wanting to come on this course is not enough, you actually have to be qualified to be there and take up one of the 25 seats.

Tomorrow - that's Saturday November 1st I will send out an email that contains a questionnaire - to be considered for the 2 day seminar the questions need to be answered and returned to me. In the coming week I will review them and decide who are the most qualified people to participate in this truly life changing event.

Kennedy - It's Just Not For Me

Really? Okay fine, leave the places for those who do want to discover these truly tested approaches to running a therapy business that literally no-one else has thought about. Systems that will have you spending less time looking for clients, can create results of easily making a regular - AUTOPILOT income of up to £4,000 per MONTH!

It sounds too good to be true - maybe you're wondering how it's so easy yet no one has ever done it. Simply because most therapists follow each other and what they do and have always done the same things. It takes someone to look at the business from a new perspective to see that we've all been doing it wrong for years.

PLUS I have trialed it. One person (who will remain unnamed until the event itself) who you probably know quite well, is already piloting this and making a phenomenal success of it.

Newcastle Is Too Far to Travel!

All I can say is bullshit. If you're not willing to make the effort to drive for a few hundred miles inside of your own country in order to make your business a success then quite frankly you dont deserve a place on this course - to be honest you don't have the commitment or mental capacity to succeed in this or any other business.

If you want to mirror successful people (which we all should be doing) look at me for example, I have mentors who, combined cost me over £2,000 EVERY MONTH. I have to FLY all over the damn world to spend any time with them (this time costs me around £5,000 for around 3 hours of their time by the way!) - this is a cheap deal. The travel is just another way of showing yourself, your mind that you are driven, you are focused on success and you will do whatever it takes to do that.

Once your mind realises the sheer amount of effort you are willing to put in to achieving your dreams lifestyle, your life goals then it will be irreversibly set on helping you do just that.

The two day course WILL change the way you think. It will change the way you feel. The way you act and the person who you are. You are literally going to leave on Sunday with blueprints of how to reinvent your business that is absolutely for the year 2009, that is success focused and no longer relies on running adverts every week in the hope that new clients will call.

So - to attend this you must complete all of the information in the questionnaire on Saturday. You must email it back to me and I will truly analyse each one to make sure that everyone who attends this seminar is qualified to do so. I dont want one idiot spoiling it for the rest, holding us back or tripping us up.

IMPORTANT!!!!!
Applications close at midnight on Monday November 3rd
Late comers will NOT be admitted. If I don't get your application there is NO WAY you can attend this event.

It will STILL be taking place on the same weekend as previously advertised. Saturday and Sunday January 17th and 18th. Organised specifically so that you don't miss a single weekday! (how VERY thoughtful of me!)

Kennedy
http://therapybusiness.blogspot.com/

p.s. ALL attendees will benefit from:
DAY 1 (17 January) - Marketing Submersion, I will teach you every bean of information on how to sell your services and attdcat more clients
DAY 2 (18th January) - Business Transformation, I walk you step by step through the trial we are continuing to carry out of a brand-new business model. How to promote it, how to dominate your market with it and reap the rewards of a regular income where one has never existed before.
BOOK - A free copy of a brand new book that will be launching soon which will sell for £47.00
GOLD MEMBERSHIP - 2 months of gold membership that includes a members forum, a monthly newsletter, monthly audio CD and private 1-2-1 coaching with me.
3 ATTENDEES - will receive invitations to join my Mastermind group with access directly to me for personal and professional development. I'll select the top 3 performers from the seminar myself.

Application will commence on Saturday at midday and closes for GOOD on Monday at midnight.

Credit Munch

Worried about how it's going to effect you? A pan of action is in your midst for surviving so relax!

The truth is that less people will be spending money on our services. Its a fact so let's stop burying our heads in the sand and deal with this. If we don't we'll fail and even more otherwise phenomenal people will face terrible futures of bankruptcy.

I have put a lot of thought in to how it is we can survive, and I have the solution. In a time when there is less money around and people are wanting to spend less and less, we have less clients etc etc it is easy to say that the solution is to lower our prices. The truth is that if you lower your prices you will face even tougher times and find survival almost impossible.

In fact what we must do is increase our prices. Let me explain. You see, the people who do not have the money to spend on our services or who have prioritised other things over seeing their therapist will not come to us no matter how low our prices are. If they've decided to save that money for Christmas then they don't care if you're just charging £50 for a 15 hour session - they still refuse to pay it.

However those who do have the money, who have decided that the therapy we provide is something they want to keep - these people will still use us even if our prices are little higher. If they have the money they will spend it one what it is we have to sell, if they don then it does not matter how low our prices are they still won't buy.

You are better to make an extra few pounds from each client who can afford services than to make less off them. So trust me, it is time to add a few extra pounds to your fee and you need to do it immediately.

How good are your detections skills?

Just how good are your detections skills when you see a client? It’s easy to miss the obvious but I find there is always a key to the problem it’s just a matter of finding what or where it is.

>A client came to see me a few years ago who had been to several doctors and many therapists but still felt really ill. There appeared to be no clue as to why. She had tried all different diets, supplements, homeopathic remedies, pills, antibiotics etc but never felt any better. Specialist after specialist made no difference. Symptoms ranged from absolutely no taste in her mouth no matter what she was eating, sore throat, aching all over, weak, dizzy, diarrhoea, nausea to name but a few.

I decide to use Kinesiology as there is no guesswork with it. In case you are not familiar with Kinesiology it’s muscle testing so you can establish if there is a weakness in any particular area of the body and what that weakness will respond to. Maybe a flower remedy, vitamin or mineral or what I particularly like using Kinesiology for is food sensitivity testing.

I think it’s rather spooky. Once you have tested all the muscles to see that they are strong or if they are not to go through the process of seeing what they need to become strong you then place different foods that they eat onto their body or next to their jaw (please do let them put it into their mouths!) and test all the different groups of muscles again. If they are sensitive to something one or more sets of muscles will go weak and there’s nothing that the client can do about it. You remove the food and the muscle is strong and the client can see and feel for themselves what effect that food is having on their body. When you put the food next to their jaw or on their body the muscles go weak.

So I went through the full session with the client, making the necessary adjustments etc and made an appointment for food sensitivity testing the following session. I did the session and to my surprise nothing came up. We went over and over what she ate on a regular basis etc. There must be something else I said. “What do you eat regularly that’s not on this list”? The only thing she had not mentioned was the fruit she ate everyday so obviously I needed to test this as well.

I started testing the fruit she ate and as I picked up the kiwi fruit she said “No don’t put that against my skin because it will blister”. I asked her how many she ate a day and why if they made her skin blister and she replied that she ate 2 a day because they are good for you. Good for some people but you’re not one of them!

It turns out that she put a pair of gloves on in order to handle the Kiwi fruit, sliced the top off and scooped the flesh out with a spoon and tipped it down the back of her throat twice a day!!! Needless to say the advice was don’t eat the Kiwi fruit anymore! Problem solved. So look for the obvious and use your detection skills!

Sue and Nigel Barker

w. www.ultimatetransformation.co.uk
t. 01884 861677
e. info@ultimatetransformation.co.uk

Beware – Presenting Problems Are Not Always The Real Problems!

Here is an incredibly interesting article from Sue and Nigel at Ultimate Transformation:

"We recently completed a series of sessions with a client who originally came to see us because he was impotent, and this was giving him serious unhappiness in his efforts to start a relationship, never mind find a fulfilling and lasting relationship. He had been to his GP who had checked him out, and he was "fully functional" on waking in the morning so a physical cause seemed unlikely. We agreed to take him on as a client because we felt that our skills and training were suited to his difficulty.

Initially things did not go well. In the beginning he had been clear that his problems with his ex-wife were at the root of his difficulties and the initial consultation seemed to bear that out. However, once we started the interventions two things became clear: firstly that the presenting issue was not what was really causing the difficulty, and secondly that the client was holding back on us and not really taking ownership of what he wanted to achieve. It was almost as if he expected to have a "silver bullet", that we would wave a magic wand and all would be well. Additionally, it was difficult to maintain rapport with him.

At this point we got tough. After discussing the situation between the two of us we came to the conclusion that we would have to explain very clearly the commitment needed from the client as well as us, and this we duly did. After an initial negative reaction, the client responded very positively and opened up not only his thinking but his whole approach to our sessions.

This was the breakthrough he needed. Over the course of the next two sessions we identified that although the difficulties with his ex-wife undoubtedly compounded and aggravated the issues, at the root was a belief that all people, particularly women, were evil creatures whose purpose in life was to cause him unhappiness and to take what they could from him. This belief was very strong as it stemmed from his earliest memories, both from his bad experiences with his mother and from watching and seeing his mother's behaviour with his father, siblings and others. Along with this belief were unconscious decisions that did not serve him and left him with difficulties making connections with people and unable to get emotional or emotionally involved.

We were then able to map new, empowering beliefs for him using submodality techniques as well as use transderivational techniques to address the unhelpful decisions and emotions that were getting in his way. Having addressed beliefs, decisions and emotions we moved on to look at his value systems in the context of relationships and personal interactions, resolving the issues in the value hierarchy and the values conflicts and leaving him with an empowering value system that will serve him well. In the final session we used a hypnotic induction to seal in the work we had done, reinforcing the new beliefs, decisions and values that will help him and not hinder him. The man who came in with his head down looking at the floor went out with his head held high and a huge grin on his face!
Sue & Nigel Barker

w. www.ultimatetransformation.co.uk
t: 01884 861677
e. info@ultimatetransformation.co.uk

MoD and Your Customers

You've probably read today's news about the Ministry of Defense losing the details of 100,000 people in the armed forces. How safe does that make you feel? It certainly doesn't evoke a trust as one of the highest security services in the world can't keep things from going astray.

When attracting more clients to our therapy practices we need to think about why it is people would say no, what possible reasons could people make in their minds to pass by our phenomenal services? Once we have identified these things then it is the job of our marketing to deal with and eliminate every possible point of objection.

For example, they might not have trust in what we do. Perhaps they think it's all a bit new-age and that they'll be expected to rub rooster feet on to their cheeks while singing "kum bi ah my lord". We need to place ourselves in a position of trust. How can we do that?

• We can make sure that we give our credentials, showing that we are experienced and have had great success with what it is we do.
• We can actually deal with the issue my mentioning it out loud - instead of fooling ourselves in to thinking that these people will not be skeptical of our work, acknowledge the fact and give them encouragement and peace of mind through answering questions.
• Giving a way to ensure satisfaction, some kind of promise that has an impact on them that indirectly states that you are extremely confident in what you do.
• Create safety, security and talk about confidentiality. Some thing I have said to clients I work with that I have found very powerful is:

"It is my policy that if I see you in the street I will not speak first. The reason is that some of my clients dont want their friends and others knowing their private business. So if I wave to you while crossing the street that could put you in an uncomfortable situation where you'd have to explain. However if you're fine with acknowledging me then of course I'll do that right back but it will be your call."

This is EXTREMELY powerful!

What Clients Want to Hear

Hello, its very early in the morning, before I head off to Budapest I thought I would share this with you as I feel it has huge benefits.

So many therapists are telling people the features of their service, on their websites, business cards and when they talk to people about what they do they tell them about NLP, hypnotherapy, massage and aromatherapy and in all honesty, if you just change this one thing you will hugely increase the number of new clients you attract.

Instead of features, you should be highlighting benefits, appealing to their emotions by telling them what the benefits of your therapy is, not what you do to get there. So when you're just about to say 'I'm a hypnotherapist' stop for a moment and think 'what is the result, what is the benefit of that to this person?' and then you will quickly find yourself punching all of their mental buttons to making them want to hire you.

As the question, 'so what does that do for me?' over and over again until you have an answer.

I'll be back soon - I'll still be sending your emails while I'm away :)

Depp Understands

You may have heard the news that Johnny Depp will become the highest paid actor for his appearance in the 4th installment of the Pirates of the Caribbean movies from Disney. Yes he's being paid an upfront fee of $56million for being the star of this next movie.

Wouldn't it be nice? Yah okay he's a one off and a superb actor but we can take a leaf out of his book. By having his fee set so incredibly high we are shown how highly Depp is thought of by his employers (Disney) and that they feel he is absolutely deservant of that fee. Now to fans and onlookers he is perceived as one of the greatest actors in the world - if not of all time.

This is what perception does and pricing has a huge impact on perception. There are a lot of extremely talented therapists who are greatly under charging for their services - £60-150 to stop someone smoking is insanely low. You're saving them money on all of those cigarettes, you're saving them money in illness and you are saving their lives! If you're charging just a piddly £60 then you are telling your clients that you take what you've got for granted and you're probably not very good because you're willing to work for buttons!

So many people are afraid of prices and charging what they are worth, they're afraid that because others are charging stupidly low amounts of money that they can;t charge highly - its actually nothing to do with your fee its everything to do with you ability to sell.

Think about your fees, and think about Johnny!

Tough Times for The Therapist

The economy is screwed up, the media are to blame and the world's governments are trying to fix it. In the meantime we are all to plod on trying to make our way through the murky undergrowth of business. And it's hard.

I have been a business mentor now for a year, and many of those clients are fellow therapists. Each time I speak to them I become saddened with how this abundance of negativity is effecting the way that they attract business. Fewer and fewer new clients are making the call to book appointments and long term clients are dropping off like flies.

When your mortgage, your life and livelihood rely on your skills of helping others yet no one is seeking you to help them it becomes worrying. It's times like these we need to stop worrying, we need to pick ourselves up and realise that we can come back - fighting fit and still reign supreme.

Instead of looking at how bad a state we are in we need to adopt the Success mindset, we need to look at the way in which we find ourselves and spot opportunities in that which will allow us to succeed in ways we never experienced before.

Look at the market you used to work before all of this and say goodbye to it, its you that needs to make the shift and you need to make it now. Look for changes, look out for how you can use the situation and combine your skills to help people.

Stress levels are high, how can we help with that? Money is tight, how can we help people save? Time to change.