Credit Munch

Worried about how it's going to effect you? A pan of action is in your midst for surviving so relax!

The truth is that less people will be spending money on our services. Its a fact so let's stop burying our heads in the sand and deal with this. If we don't we'll fail and even more otherwise phenomenal people will face terrible futures of bankruptcy.

I have put a lot of thought in to how it is we can survive, and I have the solution. In a time when there is less money around and people are wanting to spend less and less, we have less clients etc etc it is easy to say that the solution is to lower our prices. The truth is that if you lower your prices you will face even tougher times and find survival almost impossible.

In fact what we must do is increase our prices. Let me explain. You see, the people who do not have the money to spend on our services or who have prioritised other things over seeing their therapist will not come to us no matter how low our prices are. If they've decided to save that money for Christmas then they don't care if you're just charging £50 for a 15 hour session - they still refuse to pay it.

However those who do have the money, who have decided that the therapy we provide is something they want to keep - these people will still use us even if our prices are little higher. If they have the money they will spend it one what it is we have to sell, if they don then it does not matter how low our prices are they still won't buy.

You are better to make an extra few pounds from each client who can afford services than to make less off them. So trust me, it is time to add a few extra pounds to your fee and you need to do it immediately.