You may have heard the news that Johnny Depp will become the highest paid actor for his appearance in the 4th installment of the Pirates of the Caribbean movies from Disney. Yes he's being paid an upfront fee of $56million for being the star of this next movie.
Wouldn't it be nice? Yah okay he's a one off and a superb actor but we can take a leaf out of his book. By having his fee set so incredibly high we are shown how highly Depp is thought of by his employers (Disney) and that they feel he is absolutely deservant of that fee. Now to fans and onlookers he is perceived as one of the greatest actors in the world - if not of all time.
This is what perception does and pricing has a huge impact on perception. There are a lot of extremely talented therapists who are greatly under charging for their services - £60-150 to stop someone smoking is insanely low. You're saving them money on all of those cigarettes, you're saving them money in illness and you are saving their lives! If you're charging just a piddly £60 then you are telling your clients that you take what you've got for granted and you're probably not very good because you're willing to work for buttons!
So many people are afraid of prices and charging what they are worth, they're afraid that because others are charging stupidly low amounts of money that they can;t charge highly - its actually nothing to do with your fee its everything to do with you ability to sell.
Think about your fees, and think about Johnny!
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