MoD and Your Customers

You've probably read today's news about the Ministry of Defense losing the details of 100,000 people in the armed forces. How safe does that make you feel? It certainly doesn't evoke a trust as one of the highest security services in the world can't keep things from going astray.

When attracting more clients to our therapy practices we need to think about why it is people would say no, what possible reasons could people make in their minds to pass by our phenomenal services? Once we have identified these things then it is the job of our marketing to deal with and eliminate every possible point of objection.

For example, they might not have trust in what we do. Perhaps they think it's all a bit new-age and that they'll be expected to rub rooster feet on to their cheeks while singing "kum bi ah my lord". We need to place ourselves in a position of trust. How can we do that?

• We can make sure that we give our credentials, showing that we are experienced and have had great success with what it is we do.
• We can actually deal with the issue my mentioning it out loud - instead of fooling ourselves in to thinking that these people will not be skeptical of our work, acknowledge the fact and give them encouragement and peace of mind through answering questions.
• Giving a way to ensure satisfaction, some kind of promise that has an impact on them that indirectly states that you are extremely confident in what you do.
• Create safety, security and talk about confidentiality. Some thing I have said to clients I work with that I have found very powerful is:

"It is my policy that if I see you in the street I will not speak first. The reason is that some of my clients dont want their friends and others knowing their private business. So if I wave to you while crossing the street that could put you in an uncomfortable situation where you'd have to explain. However if you're fine with acknowledging me then of course I'll do that right back but it will be your call."

This is EXTREMELY powerful!