What Clients Want to Hear

Hello, its very early in the morning, before I head off to Budapest I thought I would share this with you as I feel it has huge benefits.

So many therapists are telling people the features of their service, on their websites, business cards and when they talk to people about what they do they tell them about NLP, hypnotherapy, massage and aromatherapy and in all honesty, if you just change this one thing you will hugely increase the number of new clients you attract.

Instead of features, you should be highlighting benefits, appealing to their emotions by telling them what the benefits of your therapy is, not what you do to get there. So when you're just about to say 'I'm a hypnotherapist' stop for a moment and think 'what is the result, what is the benefit of that to this person?' and then you will quickly find yourself punching all of their mental buttons to making them want to hire you.

As the question, 'so what does that do for me?' over and over again until you have an answer.

I'll be back soon - I'll still be sending your emails while I'm away :)