Ensure you Insure - Major Announcement

The year is slowly coming to an end, yes I know you're just gearing up for Christmas but soon after we will all be kissing (or drinking) goodbye to 2008. As 2009 sets in, the risks associated with the economy are going to escalate and I have some findings, some news that could save you a lot of time, hassle and money.

If you deal with companies - and as I am sure you know, corporate clients are responsible for 98% of my income then we need to make certain that we reduce the risks of suffering in the times ahead.

When working for a company I often get paid on a 30 day invoice (and sometimes a 60 day invoice) which means after the work is done, my time is spent as are my expenses I am still waiting to be paid. More often than not we're able to insist on payment upon arrival at the event to deliver but with some of the larger (multinationals) this is not possible.

This generally does not cause much of a problem (apart from cashflow of course but we've learned to live with that) unless between the times of the delivery of services and the fulfillment of payment, the company were to go bankrupt. It could cause all kinds of problems and we would be out of pocket.

This is made even worse when for people like myself who relies on a few large clients as their business model losing one of them could cause problems particularly at this time. So what can we do to make sure that we do not fall victim to this?

Well I was having lunch with an insurance broker friend of mine and we got to talking about this very thing. I was delighted to hear that an insurance policy for protecting against clients with outstanding debts owed to us going bankrupt.

So if you are dealling with people who could be affected by this then make a call to your insurance broker and have then look in to this kind of protection where the insurance will pay out of your client were to go broke.

Looking out for you as always,
Kennedy

A Video Presentation

Hi, I found this video online and it really puts things in to perspective:



Enjoy!!

The Power of Words

YES! The Economy is getting tighter, you know as much as me that things are going to get tough and there is only one thing that we can do to survive it and that is to get better at marketing. The one area of marketing we all need to excel in is copy writing. "I can't write copy," "I don't have the skills to write," is that what you think? Great! Because my secret relies on the fact that you are a terrible writer. What could it be?

GO ON! Imagine I could share with you the 27 most powerful words in the English language that will literally have people rushing to hand you their money. It can be even simpler than that because believe it or not there is one simple question that once asked will generate more sales for you than ever before. I'm about to reveal all of this stuff plus a way you can discover the hidden benefits that already exist in your business.

IN FACT! I'll do better than that, I will get one of the greatest copywriters in the world to teach you himself. I've found what I think is the most amazing live seminar featuring Ted Nicholas where he goes through everything I just mentioned in phenomenal detail that even a novice could put to good use.

THE PROBLEM! The seminar was expensive. It was over £5,000 to attend but I have the whole hour and a half presentation on DVD, would you like one? Well the great news is that you can watch this at your leisure, you don't have the travel or accommodation expenses which could easily total your cost to in excess of £6,000 - and you can have all of this for just £24.99.

Have I gone mad? Perhaps, so please do take advantage of this before I see sense and raise the price to what it really should be. If you send me £24.99 right now I will get one of these incredible DVDs sent right out to you by first class mail. Then you can start creating the substantial income you deserve.

Kindest regards,
Kennedy
Unforgettable Events

p.s For less than the price of a meal for two you can literally transform the way you do business overnight and in the luxury of your own home.
p.p.s. If you're one of the first 25 to order this exclusive seminar now for only £24.99 I will also include a phenomenal presentation by Steven Pierce which will really put your success in to overdrive!

Why You Should Become a Junky

Hello hello - I've been a way for a little while as things are getting a little rushed here with Christmas in view just over the hill.

Once again I have been doing some snooping around in order to save you money and time in your marketing activities. I decided to test some direct mail and see how it would fair in modern world. A lot of the books and resources on direct mail are getting old now so I thought that I'd see how things fitted today.

I wrote a sales letter detailing one of my presentations and bought a list from a broker, had the whole thing sent out by second class mail and waited. The process cost me around £1,000. Was it worth it? Well I am pretty sure that direct mail works in selling to the public but there has always been a huge dangling question-mark over the effectiveness in British business to business selling.

I sell only to businesses and the list I selected was one of some very large companies - I thought I'd test at the top end of the market first. On the list are people like Bank of Ireland and the Royal Albert Hall - so extremely large organisations. I expected the worst.

Just before I tell you what happened I'll tell you that the 'masters' and 'gurus' out there tell us to expect 1% return on direct mail to a cold list like this. This would mean I should expect 2.3 people to respond to request more information about my offering. Then of that I should expect some kind of drop off so at best I'd be looking at closing one sale.

Within the next 5 days I received 7 emails asking for more information. The sales letter was hotter than molten rock in their hands as they contacted me to find out what I could offer them to transform their events! I am delighted with myself to say the least.

Now the second stage of the campaign boosted those 7 responses in to a truly phenomenal 32!

So ladies and gentlemen, direct mail works today and it even works in high level business to business. In the new year I will set myself the challenge of selling direct to consumers, people in their homes to verify that its even easier.

All you need is the ability to write good copy.

Kennedy

p.s. if you have any questions please let me know.

What Obama's Win REALLY proves!

Did you ever turn your mind to wonder why it is that Barack Obama won the presidential election? What was it that he had that the other runners did not? Was it his policies alone that won him a place as one of the most powerful men in the world? Absolutely not. We can learn from Obama in a big way and take note of his success.

The reason he was able to make those magnetic speeches, the reason he was able to attract all of those people to work in his favour was a belief that he held within himself that he was a success. No matter what happened, President or no President he was a success in his own mind, he had already made that decision.

YOu know how it is when you want something so badly that you think about it night and day. Then the thing doesn't happen and you feel terrible, well why is it that this is taking place? It's about the mind-set its about letting go and being happy, content and completely fulfilled within yourself that no matter what the outcome - you are successful anyway.

An example right now would be that I am almost done writing a book just for you, my friends the fellow therapist. Every day I sit here dedicating 3 hours to shutting off the telephone, locking my door and focusing on what I hope you will agree is to be a phenomenal resource on how to make great riches from blogging. I don;t rely on it, I know that even if you don't think it's the best book you have read on the subject, even if you feel you're unable to take the ideas and make masses of additional income and traffic to your website each and every day - even if none of that happens I know I will still be a success, I will still have achieved all of the things that I want to achieve. I am not reliant on your understanding.

Many people get too close to their projects and goals and forget to let go and allow them to happen, allow the elements to take hold and calve their way in to the lives of those who request them. It's like an author hoping his next book will be a huge success that people do want to talk about and tell everyone they know about their latest project. Of course they want that but it will not come by obsessing and focusing on that one element alone. We have to learn to let go.

Think of these like ordering from Amazon. YOu havea dream for that book, but you have to wait 3 days for it to come to you. If you obsess by wanting it to come to you sooner by, for example moving closer to Amazon HQ, well the book will get lost due to your change in address. This is the same for everything you want in you life right now.

Much more soon.

Kennedy

Seminar Application Questionnaire

Important information about this application:

You are applying for a 2 day intensive seminar of Marketing Emersion and Business Transformation (details are here). The total cost for both days is now at the reduced rate of £397 (or three installments of £135) only apply if you are serious about your commitment to not only surviving the economic storm and are feasibly able to attend BOTH days Saturday 17th and Sunday 18th January at a venue in Newcastle Upon Tyne.

Seminar Application Form Complete ALL Fields
Your First Name:
Your Email:
How long have you been a therapist?:
What is your present income from therapy?:
How many clients do you see each week?:
Which marketing people have you studied?:
How long do you spend on marketing each month?:
How do you currently get most of your new clients?:
How much is your average client worth to you in pounds?:
Once submitted I will review each application and contact those who are successful.