Helping great therapists create even greater businesses

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Thursday, 8 January 2009

Why Blog, Why?

Having a blog makes your message much more reliable and trustworthy to anyone who might be interested in hiring you. Let me explain.

Imagine you're looking for a plumber. You find a website of Joe the Plumber and it has his sales message about how good he is and why we should hire him.

We continue searching online and we find the blog of Pete the Plumber. Here there is no sales message, but Pete gives his readers tips every Monday on a topical subject. This week it was on "how to make sure your pipes don't freeze and burst" where he tells you in detail how you can prevent this from happening in your own home.

Which of these two so you trust more? Who do you feel more inclined to hire? Pete, because you can see that he is obviously an expert in his field.

This is the same for us bloggers. Not sure how to write a blog? Want to know how to drive masses of visitors to your blog? How about making money from your blog? These are just some of the features I reveal at http://therapistinnercircle.blogspot.com

Kennedy
p.s. This information has been 15 months in the making. I hope that you love it!

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